All-Star The Dark Side of Cheerleading: New York Times Investigates Varsity Spirit

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A recent (massive) New York Times article delves into the alleged monopolistic grip Varsity Spirit has on the cheerleading industry and the complex impact on all of us in the sport...

It highlights Varsity's substantial market control, loyalty programs for gyms, controversies around classifying cheerleading as a sport, and more.

It also exposes a concerning lack of safety oversight and response to abuse allegations within the sport.

🔍 We’ve written a summary on our website & you can find the original article here.
We highly recommend reading the full article for a deeper understanding of these critical issues, as they affect everyone involved in the sport, often in ways you might not even realize…

Spoiler alert: it all comes back to Varsity Spirit.
 
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