I think my perspective is changing on this whole thing. Is that bad?
I agree with what CSP said-you can't relate to an entire team. You can relate to that amazing flyer, or ridiculous tumbler and you can aspire to be them. Do I think it's out of hand? Yeah, no kid should be getting "mobbed" at competition. Teach your fanatical kids respect, and make a rule of no pictures or anything while in uniform. All it would take is a few posts by all the big twitters and the kids would get the point. Seems like that would be the best option to me.
Also, I want to point out that this is not like a celebrity. They go to school and go to the gym and are just another kid. They go to a competition and suddenly they are hot stuff 6, maybe 8 times a year. That's just not a lot to me, and I don't think any big cheerlebrity is making a valid effort to NOT be known. As long as they have a twitter/instagram/facebook that adds fans, then I can't feel as bad. I would understand if they are private and only add real life friends, but asking fans to follow you or post pics they took with you isn't trying too hard to remain out of the spotlight.
Everyone is benefiting from this. Don't get it twisted. The kids may not financially benefit from it, but they are the "col popular" kids and if they didn't like it they wouldn't put themselves out there. They are getting free stuff from fans, and things sent to them so they can promote it. Gyms are getting more sales at the pro shop, or views on youtube. It's a win win.
Social media is the norm now, and I think you either have to get on board and handle it or you are being left behind.
The more I think about it the more I'm like "eh, do what you gotta do." I can't hate.