A
Andre
Read Full Article...
Fortune published The Business of Cheer. Last year Varsity hit $300 million in revenue, an 8% increase over 2010. The company now boasts over 20 brands — from apparel lines to national competitions at Disney’s Magic Kingdom to American Cheerleader magazine — and merged with class ring manufacturer Herff Jones in June 2011. Nearly every [...]
Fortune published The Business of Cheer. Last year Varsity hit $300 million in revenue, an 8% increase over 2010. The company now boasts over 20 brands — from apparel lines to national competitions at Disney’s Magic Kingdom to American Cheerleader magazine — and merged with class ring manufacturer Herff Jones in June 2011. Nearly every [...]
