You do realize Lakepoint is their premier sponsor and Varsity is one of their supplier sponsors, right?
Sponsors - USA Cheer
You all are a tough crowd, non-profits are grateful for every penny they get. Uncle Sam puts limitations on businesses and Corps of donating 10% of their taxable income, and the majority give every bit of that and often more to multiple non-profits and organizations. I don't know if the IRS requires businesses to count merchandise donations at cost or at retail, but if it is at cost, businesses could make their donations go further by providing goods instead of monetary donations. Just because we think things should be a certain way, doesn't mean the IRS agrees with us.