(July 30, 12 Austin, TX) Cheer Channel Inc., the #1 news and entertainment media and production company targeted to the spirit industry, announced today that two-time Worlds gold medal cheerleading champion and member of
Cheer Channel's Superstars of All-Stars, Maddie Gardner, has signed on to host her own tele-magazine show. "Cheer Mashup", a cheer-lifestyle format will air beginning October 2012 on
Cheerchannel.com as well as Cheer Channel TV's, DISH Satellite Network and mobile platforms.
The show will highlight the latest trends in cheer along with news, fashion, health and fitness as well as special guest stars and appearances by Maddie's friends in all-stars and college.
Maddie, 18, and a freshman at the University of North Carolina, said,
"I'm so excited for this opportunity to provide fans of cheerleading an inside look at what it means to be a cheerleader today, with a glimpse into a sports lifestyle that is fun, unique, entertaining, and informative for cheerleaders of all ages."
"Maddie Gardner is the first athlete that came to mind and she is the perfect host for 'Cheer Mashup' , said Cindy Villarreal, CEO and Founder of the Cheer Channel. "Cheerleaders everywhere will enjoy her bubbly personality and sense of humor, as well as her insights into the cheerleading lifestyle."
Two versions of the show will be available to audiences and participating sponsors; a shorter segment for online networks, and an extended version for television. Segments will include: "What's Hot, What's Not!," "Ask Maddie," "Girls and Guys," "First Cakes," "Best of the Week" "Cheer Follies" and "Makeup Shakeup".
"Cheer Mashup" will consist of 8 original episodes, once per month beginning in October and will shoot in Los Angeles, North Carolina, and at various events and competitions, including some rather surprising and exciting destinations," said Lance H. Robbins, President of CCI and Executive Producer of the show.