* disclaimer - I don't agree with how the seminar was advertised as a cheerlebrity lesson, but I will try and provide a different P.O.V as to why I wish someone could have maybe provided me with the information taught in this seminar (or what I imagine would be taught) when I was a high school athlete.
I was in the peak of my all-star career when the whole 'cheerlebrity' thing boomed (Maddie Gardner/Erica Englebert/Kelsey Rule times). As already mentioned somewhere in this thread, these girls had raw talent that was recognized by the industry. Despite just the raw talent, these girls still very much marketed themselves through YouTube (2x2 videos) and facebook... as instagram was not yet widely used. Yes they promoted products, had endorsements, were asked for pictures from fans & all-and-all lived an above average lifestyle for most young girls/athletes in america.
Fast forward 7(?) ish years and where are these girls now?... As someone who tirelessly followed cheerleading and kept-up with the cheerlebrity gossip when I was in highschool, I couldn't tell you what these girls are doing now, or at least in as much detail as I once could. (ie. I know Kelsey is doing A&T, and Maddie Cheered at a school in NC). And, in my opinion - that's because these girls chose to drop out of the spotlight. They no longer wanted the 'fame' and wanted to have a 'regular' life in college - which is great. If these girls choose to no longer promote themselves as a brand, the next big thing will swoop in and take over- and they have.
However, in an era where you can turn your personal brand into a 6 figure+ income (I call it the "kardashian job' where youtubers and social media influences alike are creating a hefty income channel through just being themselves) - these cheerlebrity girls had the networking base in order to grow that brand should they have wanted to.
The economy is at a point where graduates with expensive degrees cannot afford to survive in entry-level corporate positions. The cost of living is just too high - which leaves kids moving back home after university, taking second and third jobs just to survive. Which is why entrepreneurial en devours such as social media 'fame' are SO appealing especially to young people. It gives them the freedom to continue doing the things the love- not succumb to the pressures of corporate america to earn a living.
Now, with all this said, I do not think that this lifestyle and 'fame' is for everyone, and not everyone wants it. However, if parents are informed on strategies to play 'momager' for their kids - maybe or maybe not learned at this 'cheerlebrity' seminar, should kids want the option to pursue building a personal brand they have someone to help guide them - and do it in a tasteful way (for example not promoting every product that approaches you, using multiple forms of media to capture an audience, etc).
All-in-all many have had success doing it on their own, and I am personally friends with some who have (check out MayBaby on youtube... I cheered with her for years). But with that said - there is a right & wrong way to do it (IMO) and I can appreciate someone who is willing to take the time to teach parents and kids how to do it right.
So no I do not agree with a 'cheerlebrity seminar' as I think marketing yourself as a cheerlebrity can only get you so far & eventually your time in the cheer spotlight will expire. But perhaps information on marketing your personal brand is something more applicable in today's social media-tech immersed society - which I am more on-board with.
ETA: I also don't think its appropriate for 3 year old Suzie being marketed by mom because she's working on her backhandspring .... I'm referring more to teenagers who are going to be using social media ANYWAYS - why not be entrepreneurial & productive with the hours spent on their devices.
