Funny you said "Join Varsity" and not "Join USA Cheer"
It is a fact Jeff Webb testified that Varsity created USA Cheer "so that if collegiate competitive cheer ever became a sport he wanted to have his foot in the door" Possibly a reason he does not want USA Cheer to become a full non-profit, but I can't speculate to that, only that it isn't right now.
Also keep in mind that while there are a number of "participating" club or sport teams on the STUNT list they were all sponsored in one way or another or given discounts to NCA or UCA nationals. If you reference the article I posted earlier you can also see that USA Cheer blocked teams last year that might have been interested in NCATA by telling them if they competed at any NCATA meets even as a trial they would not be allowed to go to NCA/UCA nationals.
editors note: I am not trying to bash on either Jeff Webb or Varsity but while people formulate their opinions on the emerging sport issue they should be ablke to see all sides of this issue, not just a USA Cheer press release.