So I'm taking a marketing class and we are studying all sorts of brand names...Pepsi vs Coke/ Under Armour vs Nike etc. I just started thinking about GK Elite and the REALLY accomplished a great thing. Nobody new them when Twisters F5 took that floor (I think it was NCA-Dallas but not sure) and BAM...they took off! I love those stories. So the real question: Is GK here to stay? (they are up against the big dogs). Are the unis really that comfortable? Have they delivered on their promise? Are they moving with the industry? I couldn't do a presentation on this because I would have spent my entire 15 minutes describing what the real CHEERLEADING INDUSTRY IS!