Find where the lack in the local market is and develop it.
Do any other gyms offer choreography, camps, and classes for local rec, middle, and high school cheerleaders? That's a huge income for us. How about open tumble classes a few nights a week to the public, no commitment. Another great way to bring in potential cheerleaders.
Do other gyms offer a half year/fall team at a lesser cost for kids coming out of rec or school?
Do other gyms offer cheerleading/gymnastics birthday parties. How about day camps for a week in the summer?
Look in unexpected places for buisness