I think it's fun to see celebrities do it and donate the money (the "and" part is important) but the people I've seen do it who aren't celebrities are kids/teens who don't even have money to donate. So to them it's just a popularity contest and another way to get attention on social media. They don't even know what ALS is. I think that's where it kinda loses it's meaning. I've only seen one non-celebrity person actually donate money ( I believe it was
@Level5Mom 's amazing daughter). If the older generations were targeted/nominated, I feel like there would be a little more being donated.
Regardless though of who's donating and whose not, the NY Times reported that since July 29th, over $13 million has been donated, which is awesome when you compare it to their last years figures at this time, $1.7 million. I think that's pretty cool.
Side note - I'm a total tech nerd and I took a couple classes before I graduated about social media and it's influence on our society. It's so awesome to see things like this happen. Social media is such a fantastic tool for EVERYTHING and it's always evolving and changing our life. It's really neat to study how marketers interact with the general public/targeted audience and vice versa. It's created such a cool relationship between both sides. This is a great example of the good social media can do. I hope it opens new doors for other organizations too.