I am certain I am not missing the point. Perhaps you remain unaware of the court ruling last summer (although well crafted marketing sure can be confusing at times as well as the "play" on the word cheer/cheerleading/competitive cheer). Quinnipiac was a competitive cheer only team...not a cheerLEADING team. Perhaps you did not receive the "Dear Valued Customer" letter. The point is that Varsity fought for the 2.5 minute routine to remain an activity.
In this spirit post:
http://spiritpost.com/notebook/2010/07/bill-seelys-response-to-the-decision/
note that they are referred to as a cheerLEADING team which they were not. More importantly, note that USA Cheer's President was the expert witness and he stepped in to PROTECT traditional cheerleading which he maintained is not a sport even if the sole mission is to compete. Even prior to the case he has maintained that for cheer to be a sport, it had to have a different name and look (not the 2.5minute routine)...again to protect traditional cheerleading as an activity. Here is an article from 2004 just a year and than some removed from when Varsity went from being publicly traded to private equity:
http://query.nytimes.com/gst/fullpage.html?res=9B04EFDE153FF936A2575BC0A9629C8B63
(also good to note that he did not control the allstar competitive cheer industry at that time...but somewhere along the line allstars biggest competition became the "cheerLEADING Worlds" Third time I posted this curiosity.Who named it so? Why?