I don't think $30 is that bad. It is available for an entire year. And this is where all of your summer entertainment will come from. You know youre not gonna watch it once and then not watch it again.
If you buy a movie on Blu-ray it would cost you over $20. If you go see a movie it would cost you $12. And this is sure to provide everyone with AT LEAST 30 hours of entertainment throughout the next month. When you look at prices you can't just say oh that number is too high. Look at how often you use it. My sunglasses cost me over $200 BUT i wear them EVERYDAY unless it is pitch black out. So less than $1 a day is acceptable.
So $30 for something I will look at for more than 30 hours total. Less than $1 an hour for entertainment is fabulous.