I'm going to assume they'll make this a big production (much like the Majors) and will sell tickets. Ticket sales will be split between all the programs to offset the costs of travel, and they are probably hoping this will turn a profit for each gym. This would make it more enticing for gym owners to add next year, instead of paying an EP an outrageous amount of money to compete. If you can have a high level, fun competition and MAKE money instead of spending it, why wouldn't you? Even if you break even it's a win-win.
This could be big for our industry. If gym owners started to work together to produce their own competitions, it would change the game. I would gladly join in and compete against local teams, even if it simply meant less competition fees. I'm sick of paying $75+ for a one day competition. If you give me the chance to make money off it, even better.
Let's say there will be 500 competitors at this competition. If each brings one parent, there are 500 tickets sold. If my parent didn't pay a competition cost, I'm sure they'd be willing to spend $20 to get in instead, because you are still saving a ton. So you have 500 parents that will pay $20. That's $10,000 and will probably cover all the competition costs. Let's say 2,000 cheer FANS show up... Which to me is not out of the question. Going to Philly to see all these teams is much cheaper than worlds, plus local gyms that will bring groups. There is $40k; divided by 24 teams is $1,666 a team. So instead of paying that to attend a competition, I'm making it. Here are a few extra mats in the gym because we are making money and not spending it. Hello-this is what gym owners have been asking for all along!