I like to see experience in the industry timeline as an athlete and a coach. If they are new to cheer, I want to see what sports they have played or other activities that may have crossover value to coaching. I pay strict attention to start and stop dates, number of moves, teams coached. Don't want gym hopping coaches or ones looking for the next "buzz" feel good of working with a new program. Relevant certification and conference attendance with reputable organizations in cheer, gymnastics, power tumbling, dance, etc. Solid references are needed. I will definitely check those listed and those I know connected with the program that are not listed. I don't care how big the gym is , how many Worlds titles they won or how many rings the applicant has. I want to know how they interacted with the athletes, did they maintain a professional relationship, did they apply themselves to learn more than they knew when they started at the job. Did they grow athletes skill level, mental strength, love for the sport, and heart or did they just sprinkle a little pixie dust and claim growth that would of happened anyway as their own.
And I want it all on no more than 2 sheets of paper.