- Apr 14, 2017
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- #16
You basically answered your own question without realizing it. Cheer is developing in Europe, where there's a lot of opportunity and growth.
That’s true, but I don’t feel like that’s what’s happening in these campaigns. If it was to highlight cheer in Europe, the way to go about it would’ve been to get some of the teams from the country they’re shooting in to wear the unis. Instead, the choice to shoot in Europe at best feels hollow and misused. And at worst, if you really wanted to go there, it feels slightly on the cultural appropriation side of things (the bolero jacket reminiscent of a flamenco costume featured in Spain is a little borderline). I don’t want to go there because I feel the designs are handled well enough, but there are definitely people out there that would decry it.