When fortunate enough to win. My CP wears her jacket during red carpet and pictures. And possibly at the airport boarding the plane. Otherwise, it remains in her closet never to be seen. But, you'd think it was made of Gold.
However, numerous times over the years we've been to competition and met bubbly little cheerleaders in the lobby or elevator before competing. Then we've run across them later looking sad because they hadn't won. If we have won, my daughter will give the individual her jacket. My daughter feels like she's been blessed with many jackets in her cheer career and the jacket means so much to the little one that she's happy to share. Excluding NCA or UCA jackets that is. Over the years we always wondered how the little cheerleaders were doing and wondered if they still cheered etc. Then one day my daughter got an email from one of the little cheerleaders. She wanted to tell my daughter that she was now winning competitions and had just had the opportunity to give her winning jacket to a sad little cheerleader that had not been fortunate enough to win. Sometimes it's the little things that make an impression. You just never know.