She probably means that it doesn't cost much to produce a competition if you literally aren't producing a competition. Teams are simply submitting videos from their own gyms (essentially, they're running the competitions themselves) and then the videos get scored in a back room somewhere. And the judges only have to judge 1 day of competition, not 2 like a typical "National". Aside from judges, awards, and Paid bids, what are the other direct expenses involved in having teams email videos? It cost $2500 for a team of 20 to email a video. I'm not sure of the exact dollar amount of Paid Bids (is it still $650 per cheerleader?), but 5 teams alone might cover the cost of a Paid Bid.
Youth sports are expensive, but what other youth sport has 5291 event producers. And is it the responsibility of cheer parents to pay for all these event producers' expenses without getting much in return. Our sport would be fine and would feel more competitive with half the number of competitions offered.
There's so much prestige and history in NCA and I respect and trust them enough that I'd pay whatever the amount to compete, but some of these smaller event producers are charging $100 a kid to email a video, which is understandably going to feel crazy to some parents, especially when other virtual competitions are charging $400 for an entire team.