You are buying into and being manipulated by whomever does their marketing. I can guarantee you that it's real just based off of basic marketing. Any press is good press. By releasing this they now will have a huge crowd ready to watch them either succeed or fail. And lets face it they will have fans bc some people just love the bad guy. They've gone from a no name to a must watch bc of this. If you really are appalled by this behavior and really do care about the messages were teaching our youth, don't watch, don't give them a million YouTube views, don't start threads either positive or negative. Refrain totally or they've already won. For whatever reason they've decided to position themselves as the snookie of cheer. You know it's awful but she's famous no matter what.