We have rules regarding all social media. The basis is don't post anything you'd be embarrassed if your grandma or your pastor saw. If it doesn't shed a positive light on the cheerleader and our program it's a no! Cussing, referencing drugs/alcohol, partying, inappropriate pictures, bullying, etc are all things that will get a girl in trouble. The first time is a warning/talking and the cheerleader must remove whatever it is. After that we use benching, conditioning, and community service as punishment. If whatever it is is bad enough it can result in getting kicked off. Last year 2 girls almost got kicked off the month of nationals because of a twitter post.
One of our newest things we've had to address is retweets. Girls will retweet something that maybe isn't appropriate and think its okay because they didn't say it. We've had to address that if you retweet it you may have just as well typed it yourself, and it doesn't' make it okay!