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Kinda similar to this we have had our teams take a piece of paper and write down why they do all stars. What is their personal reason for joining all stars...they are discouraged from writing "it's fun" on the paper and other comments like that. The girls then give us their papers, and we fold them up, mix them up and repass them out making sure no one has gotten their reason back. Each team member then reads the paper out loud, and they all discuss the reasons without giving up who wrote what reason. The girls then place the piece of paper in their shoe, and leave it there for the whole season. We explain to the team that when you are on a team, you are not only performing or practicing for yourself, but for your teammates. So by putting the piece of paper in your shoe you are symbolically taking on your teammates reason for cheering so it's not just about you anymore.
We don't do it every year or with every team, but we do it with teams that need a little extra boost for the season, either they need some help with motivation or coming together as a team, or just a reason to push for the season. We have from time to time asked the girls to pull their reasons out to remind themselves why they are in practice.