Feb. 3, 2010 (Business Wire) -- Gen2Media Corporation (OTCBB: GTWO), an innovative video technology company offering an Online Video Platform, video production and online video advertising, announces Varsity TV on www.Varsity.com kicked off the New Year with the College Cheerleading and Dance Team National Championship using the Gen2Media Online Video Platform. In 2009, the College Cheerleading and Dance Team National Championship event was viewed more than 2.5 million times and the most popular of Varsity TV's National Championships. Varsity TV is set to far exceed these numbers as it has already registered 1.4 million video impressions in the first 20 days of 2010. Prominent sponsors on board Varsity TV include Gatorade G2.
Mary Spio, President of Gen2Media, states, "I believe Gatorade selected Varsity.com for their G2 awareness campaign because of the access to Calorie Conscious athletes. Varsity.com provides highly engaging opportunities around endemic athletes, great content, and very customized executions that allow Gatorade to generate buzz about the G2 product."
Every cheerleader entering a Varsity event signs the waiver, including the 'Appearance Agreement". This allows Varsity to video tape all routines, post them for 'free viewing' AND sell the advertising rights to these videos to companies like Gatorade.
Totally get the part where Varsity needs to make money to post the videos for free viewing, so they sell the ad space to large companies who bank on cheerleaders also buying their product. Varsity also sells the portal viewing for a very expensive price per view to overseas countries. Does anyone else get the part of exploitation here? And everyone is comfortable with this? I am not. College cheerleaders....have they violated any university rules by signing this 'Appearance Agreement' allowing a company to video tape and sell the routine? Have High School cheerleaders done the same? And, of course, no video recorders allowed inside....A major sponsor will object!
Mary Spio, President of Gen2Media, states, "I believe Gatorade selected Varsity.com for their G2 awareness campaign because of the access to Calorie Conscious athletes. Varsity.com provides highly engaging opportunities around endemic athletes, great content, and very customized executions that allow Gatorade to generate buzz about the G2 product."
Every cheerleader entering a Varsity event signs the waiver, including the 'Appearance Agreement". This allows Varsity to video tape all routines, post them for 'free viewing' AND sell the advertising rights to these videos to companies like Gatorade.
Totally get the part where Varsity needs to make money to post the videos for free viewing, so they sell the ad space to large companies who bank on cheerleaders also buying their product. Varsity also sells the portal viewing for a very expensive price per view to overseas countries. Does anyone else get the part of exploitation here? And everyone is comfortable with this? I am not. College cheerleaders....have they violated any university rules by signing this 'Appearance Agreement' allowing a company to video tape and sell the routine? Have High School cheerleaders done the same? And, of course, no video recorders allowed inside....A major sponsor will object!