I agree that a price change is among the least bad of all of the terrible options the venue offers. Currently, the number of people wanting to watch far exceeds the number of seats. Since a venue change is apparently not an option (which would increase the seating), they are left with trying to lower the number of people wanting to watch. The easiest way to do this is to increase the price dramatically. Moving some divisions to Monday will also make it more difficult for some fans, which will help with overcrowding. The alternative is the unfortunate situations we had last year (or worse.)
NOTE: Like ASCheerMan, I was not involved in any of the discussions regarding these changes, so I am only guessing as to the thought process. My opinions do not necessarily reflect any "official" view.