Yes. CEA does market themselves more than other gyms.
But I wonder how many kids in Iowa, Nebraska, Kansas, Oregon, etc stumbled upon a CEA video on YouTube and said "Mom. Dad. That's something I'd like to try" and as a result they took their kid to the closest gym and signed their kid up.
Perhaps we should stop being petty and thank JTV and 2by2 and whomever else because they've had a hand in growing all star cheer
(Side note I don't watch 95% of JTV videos....unless it's a routine video and here I sit...unbothered by them being posted)
(Another side note... I don't think my then 8 year old niece "understood" understood all that she can become with all star cheer until she started watching Cheerleaders).