I stole & copied this from
@BlueCat , but it is definitely worth keeping in mind:
One of biggest things I have learned over the last few years is that people (ourselves included) have a hard time viewing things objectively or from others' perspective. Your view is highly colored by how it impacts you personally.
Examples:
Kids moving from one program to the another - If they are moving TO yours, it is because you provide a quality service and care about the athletes in your program. If they are moving AWAY from yours, it is because the other program recruited them and/or did something underhanded. If not that, then they are going there for a very superficial reason. (the "name", the cheerlebrities, etc.)
Opening a new gym - If you do it, it is to provide some of your treasured employees an opportunity to advance their career. If someone else does it, it is because they are greedy and trying to bully or destroy other businesses.
Post something on twitter/IG/etc. - If you do it, it is because you want to share something you are proud of or something that could make some your followers happy. If someone else does it, it is a strategic move specifically designed to hurt someone else.
Athletes celebrating a win - If they are yours, it is because they are happy. If they are someone else's, they are just trying to rub it in your face.
Coaches changing gyms - If you bring someone over, it is because you want to provide a better opportunity for that coach and his/her family and you believe they are a good fit for your organization. (Perhaps they even came to you requesting a job.) If your employee leaves for somewhere else, the other organization was targeting you personally and has somehow tricked the coach into believing they will be better off.