All-Star Idea: Multi Location Gyms Must Have Different Colors At Each Gym Location

[CheerBank]

Would separate color palletes make it more 'ok' for two J2 teams from the same brand BUT different locations compete against each other?

Cp's Jr 3 competed against 3 CEA Jr 3 teams at Myrtle Beach last season. I don't think it phased anyone that there were 3 teams from CEA within the same division.

 

[King]

Cp's Jr 3 competed against 3 CEA Jr 3 teams at Myrtle Beach last season. I don't think it phased anyone that there were 3 teams from CEA within the same division.

I think if more and more competitions started having the same gym only in a division it would. Individual instances no big deal, but multiple instances would cause unrest. This would give inner brand independence.

 

[Cheermom1969]

Gyms are starting to follow the same trend as competitions for one. There is going to be mega mega gyms with multi-locations and small niche gyms. The issue with mega gyms is finding people to compete against. Separate color pallets between locations allow inner brand competition.

As well as rules and sanctions filed against locations or against brands. Did a location do something wrong or did a brand? That is a huge difference.

I would definitely not be happy if our location was punished for something another location did, and visa versa.

I'm not sure I see how a different color scheme for our gyms - as an example - would make it seem like we're competing against each other. Is that what you mean? I don't want to misinterpret.

If that is what you mean, my question would be to other multi-location gyms, do they put teams together in a same division, i.e., Small Senior 2 againist another Small Senior 2 from another of their locations? Is that common?

 

[Dixie]

Gyms are starting to follow the same trend as competitions for one. There is going to be mega mega gyms with multi-locations and small niche gyms. The issue with mega gyms is finding people to compete against. Separate color pallets between locations allow inner brand competition.

As well as rules and sanctions filed against locations or against brands. Did a location do something wrong or did a brand? That is a huge difference.

I tend to view it as the brand. It's an extreme example, but when a few bottles of Tylenol were tampered with (eons ago), it wasn't addressed as CVS Tylenol was pulled from the shelf but all Tylenol was pulled. When you hear beef sold in the west is contaminated, doesn't the entire country second glance beef, not just the western states?
I thought that was the purpose of having a 'brand'. So that all aspects of it were dictated by the creator/owner.



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[quitthedrama]

The first question I ask is if a gym is found to do something illegal, do you punish each location? What if the locations are all owned by the same owner?

Second is if a gym wins a bid for a J2 to the summit.... and they decide to send another location's J2 because they are better is there anything to stop them from doing it?

First point: I feel that gym id #'s should be used to define ownership. If a person has ownership in more than one location they should have the same gym id. If the ownership is different, there should be different id #'s and they should act as different gyms. Punishment would be tied to the id#.
Second point: What is the difference between doing this and having athletes from one location who have already won a World's paid bid to cross to another location's team in order to win another paid bid to Worlds? This happens all of the time and then alternates are used to replace the double rostered athletes. I'm not saying I agree with it, but there is nothing in the rules to stop this no matter what colors the teams are wearing. And what would stop the J2 team from wearing the uniform in the colors of the gym that actually won the bid to the Summit? I guess I just don't see how it would help but it is likely I am missing something!

 

[Jennie]

Wouldn't a separate color palate allow that to be done quickly and efficiently? There would be no confusion if two teams from the same brand but different locations are right next to each other. The same logo could be present showing that it is from the same brand but no one would confuse who was from where.

What happens when you have Cheer Extreme and ACE with about 15 different locations. Unless you did some extensive studying no one could remember the which location had which color.

Also there is the idea of branding. Cheer is a business and certain gyms are bigger and better because they built up their name.
It is no secret that CEA Kennersville is the "premier" gym in the CEA brand, followed closely by Raleigh and Charlotte and the others are ranked lower in peoples minds.
It doesn't mean the L1-L4 teams at Kville are better than the ones at other locations, its just the gym. All the L1-L4 teams at CEA wear the exact same uniforms (I think?)
So all the locations start wearing different colors it becomes very clear which athletes are from and then others/parents/the athlete feels they are less important than the same level athletes because it's clear to everyone they are from one of the 'lower ranked' gyms.

My views are more of a view of how the athletes would feel as opposed to a business/comp point of view.

In theory it would work if there wasn't such a thing as an elite gym/premier location within brands.

 

[Jennie]

@King Also, happy birthday :)

 

[King]

What happens when you have Cheer Extreme and ACE with about 15 different locations. Unless you did some extensive studying no one could remember the which location had which color.

Also there is the idea of branding. Cheer is a business and certain gyms are bigger and better because they built up their name.
It is no secret that CEA Kennersville is the "premier" gym in the CEA brand, followed closely by Raleigh and Charlotte and the others are ranked lower in peoples minds.
It doesn't mean the L1-L4 teams at Kville are better than the ones at other locations, its just the gym. All the L1-L4 teams at CEA wear the exact same uniforms (I think?)
So all the locations start wearing different colors it becomes very clear which athletes are from and then others/parents/the athlete feels they are less important than the same level athletes because it's clear to everyone they are from one of the 'lower ranked' gyms.

My views are more of a view of how the athletes would feel as opposed to a business/comp point of view.

In theory it would work if there wasn't such a thing as an elite gym/premier location within brands.

The quality across multiple locations is not consistent. It isn't like McDonalds where it is the same hamburger at every location. So this is actually very helping to the consumer and very helpful to the gym owner. You can go to a brand that you trust but be able to compete inner brand against someone different.

 

[njallday]

i think i'm with you on this - i've been starting to look at the mega gyms the same as the local soccer (or insert any other sport here) leagues. you choose a league to sign up for, and you inter compete with teams within your league. unless you are on the elite travel teams, you aren't competing outside of your selected league. all teams have the same uniform with the same logo, just usually a different color jersey. granted, in cheer at competitions you are competing outside of your "league" (gym) but the X-evolution events/CEA are on their way to being exclusive, aside from the "elite" attending bid comps and worlds. i could see it becoming a thing, and seeing a kid in a purple x-man uni would probably make me feel less bad about wanting to kick their butts because we were a "family."

interesting...

 

[King]

i think i'm with you on this - i've been starting to look at the mega gyms the same as the local soccer (or insert any other sport here) leagues. you choose a league to sign up for, and you inter compete with teams within your league. unless you are on the elite travel teams, you aren't competing outside of your selected league. all teams have the same uniform with the same logo, just usually a different color jersey. granted, in cheer at competitions you are competing outside of your "league" (gym) but the X-evolution events/CEA are on their way to being exclusive, aside from the "elite" attending bid comps and worlds. i could see it becoming a thing, and seeing a kid in a purple x-man uni would probably make me feel less bad about wanting to kick their butts because we were a "family."

interesting...

It would be a way for a brand to own multiple gyms but give them the independence to compete inside themselves. Everyone is always looking for more competition.

 

[Jennie]

It would be a way for a brand to own multiple gyms but give them the independence to compete inside themselves. Everyone is always looking for more competition.

So the issue (for lack of a better word) would only occur in a sense when gyms have the same uniform for multiple teams? If all teams in all of the locations had different uniforms it wouldn't be an issue?

 

[King]

So the issue (for lack of a better word) would only occur in a sense when gyms have the same uniform for multiple teams? If all teams in all of the locations had different uniforms it wouldn't be an issue?

Correct. The color thing was just an idea to make it easily identifiable and standardized.

 

[crazyredhead]

Ok now I fully understand what's happening lol I don't think it's a bad idea. I always loved that Cali Vegas has Vegas on the back of the uni's.


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[CAmom66]

I would definitely not be happy if our location was punished for something another location did, and visa versa.

I'm not sure I see how a different color scheme for our gyms - as an example - would make it seem like we're competing against each other. Is that what you mean? I don't want to misinterpret.

If that is what you mean, my question would be to other multi-location gyms, do they put teams together in a same division, i.e., Small Senior 2 againist another Small Senior 2 from another of their locations? Is that common?

Correct. The color thing was just an idea to make it easily identifiable and standardized.

Correct. The color thing was just an idea to make it easily identifiable and standardized.

With large gyms (with multiple locations) teams from the same organization will sometimes compete against each other. It happens with our gym sometimes (although the owner tries to prevent this as much as possible). I don't get what the colors have to do with that. In our organization, each team has their own team color - and they usually get bows and other accessories in this color, but the uniform colors are the same. Are you thinking that if teams' uniforms are the same, they can't compete against each other????

 

[5-6-7-8]

The first question I ask is if a gym is found to do something illegal, do you punish each location? What if the locations are all owned by the same owner?

Second is if a gym wins a bid for a J2 to the summit.... and they decide to send another location's J2 because they are better is there anything to stop them from doing it?

Point 1 - I think it would depend upon the infraction, but generally I think if a gym owner wants to build a multiple-location "brand" (I like that term here) then in addition to the benefits of creating this brand, they should also be subject to the potential liabilities. (Meaning, a gym can't claim to be one "gym" and share athletes, reputation, etc. but if something goes wrong the gym shouldn't be able to claim independence.)

Point 2 - That should be addressed by athlete rostering / registration with some wiggle room (e.g. some determined % of the team that won the bid must compete at the Summit).

As for the topic of gyms competing against "themselves," I think it only hurts the multiple location gym, so it should be up to them to decide how to address it as a business.

Bottom line, I don't think a multiple location gym/brand should be able to pick and choose the benefits / risks of said brand.