- Mar 18, 2012
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We have different colours for each of our gym locations and we also have different gym names. We are still easily recognised as different locations from the same gym I feel even with different colours and unis on.Just had an easy idea. For multi location gyms each location must have distinctive color set. Everything else can be the same. Thoughts?
We compete directly against each other every competition. This is one of the reasons I think the standard of our levels teams has risen so quickly over the years.I think gym owners would be more likely to have them compete against eachother if they had different colors.
That would be assuming the satellite gyms are as good as the main one. Do you think when a gym puts a new logo on the top that you recognize it is instantly better? Sometimes it is and sometimes it isn't.
I don't think it has anything to do with being good as the main one. These satellite gyms are essentially selling customers the opportunity to become as good as the main one. The main gym becomes the example and the standard to work toward and eventually achieve. The people at a satellite gym know that based on the main one their kid can eventually become part of the car pool heading off to be on the premier team from that gyms main loaction
If "CEA-Random" opens next to "Cheer n Fun Allstars" people are going to jump ship for CEA- Random just to have that CEA logo across their kids chest. If a parent is coming for the first time to sign their kid up for cheer having no other knowledge of all star cheerleader other than a few worlds videos they saw on You Tube... I'm willing to bet they're going to walk into "CEA-Random" and not "Cheer n Fun".
I don't think it has anything to do with being good as the main one. These satellite gyms are essentially selling customers the opportunity to become as good as the main one. The main gym becomes the example and the standard to work toward and eventually achieve. The people at a satellite gym know that based on the main one their kid can eventually become part of the car pool heading off to be on the premier team from that gyms main loaction
If "CEA-Random" opens next to "Cheer n Fun Allstars" people are going to jump ship for CEA- Random just to have that CEA logo across their kids chest. If a parent is coming for the first time to sign their kid up for cheer having no other knowledge of all star cheerleader other than a few worlds videos they saw on You Tube... I'm willing to bet they're going to walk into "CEA-Random" and not "Cheer n Fun".
Now if 'CEA-Random" has a different logo and they aren't in teal, black and white.....they might as well go to "Cheer n Fun" and slap on that inevitable hot pink and zebra uniform.
I'm not saying that you MUST go to random to eventually be apart of the main one. I'm saying that being apart of random and looking up to the main one and feeling apart of the Main ones family in name recognition and branding is a huge selling point.
But same thing can be achieved in keeping the colors and having differently styled uniforms. You don't need to introduce a whole new color scheme. It just separates these gyms from the over all brand. I use CEA as an example because this year, introducing the same uniform but in a different main color (black or white) does an excellent job of keeping the areas "separate" yet still maintaining a cohesiveness
An entirely different color scheme would not achieve that
You are saying if it was the same X-man logo and name but different color palette people wouldn't know it was CEA?
And for two seconds can we talk about the fact we don't have a universal score sheet, a viable athlete registration or credentialing system and do have uniform "rules" that are interpreted in 67 different ways and get a handle on what's really important before we start dictating to private businesses how they have to operate. I don't think the industry has a handle on policing what's out there let alone adding the color police to gym uniforms.
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@King to keep with the example, I have a kid at CEA Random as well as one at CEA "main/flagship/whatever" i don't believe color coding my kid as "less" than my other one has any positive results for kids.
See my previous post.
And for two seconds can we talk about the fact we don't have a universal score sheet, a viable athlete registration or credentialing system and do have uniform "rules" that are interpreted in 67 different ways and get a handle on what's really important before we start dictating to private businesses how they have to operate. I don't think the industry has a handle on policing what's out there let alone adding the color police to gym uniforms.
The Fierce Board App! || iPhone || Android