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While I like the idea in theory (location 1 having a uniform in let's say blue and white, and location 2 having the same uniform in purple and white), I feel like it would just look like two different gyms have the same in-stock uniform but just with different colours.
I love how FCA does that! I think it gives a little personality to each team but makes them like they are all together. I also like how GBE does it (well minus Lime now since they got their team uniforms) with everyone in a (absolutely gorgeous) program uni and everyone has different bows based on their team name.
I like that our entire cheer family wears the same colors. It helps with unity. However, it is nice to know what gym athletes are from without having to ask. Having the location in writing on the uniform is one option - maybe on the arm or on the back. Our Vegas location does this, and I like it.
I don't like it.
I feel like a lot of times when people are joining these multi-location big name gyms...they're also buying the brand.
It sounds trivial but I wouldn't want to put my (fictional) child or real life niece at CEA-Random Location and have her wear Purple, Gold and Black. Or send her to Stingray- Random Location and have her wear navy, silver and white.....or Cheer Athletics- Random and have her in magenta, purple and black.....