- Jan 15, 2012
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There are some spirit coordinator/coach roles that pay a "full time" salary. Granted most are pitiful.Right, I was using the fact that they did away with them as a logical reason why they wouldn't go back in that direction. I honestly was not sure as to why. Skills taping, as it was, was a farce. It would be an equal farce in the context in which it was presented.
Edited to address the second part of your post:
I think most athletic directors would tell you that they would rather do away with cheerleading entirely than deal with it at that level. There's no income from cheer. As good as the University of Kentucky cheerleading program is, they're not the ones that are filling Rupp Arena on a nightly basis. I'm not saying that there isn't millions of dollars floating around in college athletics, but it's not there because of the cheer programs. Employees of state colleges in Kentucky have salaries that are publicly available on the state government website. The only program who's college is paying a full time salary is Morehead State, and even that wouldn't be considered a full-time salary in any other part of the world than the small town of Morehead.
While yes cheer won't make income, neither will rowing (money pit), or tennis (more money), or other non rev college sports. A university supporting their cheer squad should be a priority. This pic of mine on here that is my avatar, was printed in several athletic dept docs, two specific for donors. Usually I went to as many appearances each week as we had games, where we would take pics with fans and the mascots or perform or mingle and add to the spirit. Occasionally had to sing the alma mater accapella, no thanks on repeating that lol.
So much more than just holding signs at games and competing once a year. And if colleges want athletic looking cheerleaders, they need to be able to do skills within the sport, and to encourage skills and athleticism, a safety support system is needed from the school.
Key is, telling an AD they need to up the cheer budget 300% for safety and training, is laughable in most cases. And that's what sucks, still not being taken seriously.