- Mar 18, 2012
- 5,405
- 10,656
I'm just confused about why UA would buy the rights to GymTymes name instead of just having it stay under the UA name
All-Star New Gym Acquisitions 2015-2016
- Thread starter DancerDude0118
- Start date
Welcome to our Cheerleading Community
Members see FEWER ads... join today!
- Dec 14, 2009
- 7,234
- 19,629
Did we NOT discuss this with the whole stupid BUTBT/ASC name changes? BRANDING IS CRUCIAL TO A BUSINESS. You REBRAND when you want to change something/have a fresh new start. You don't rebrand when things are fine, especially to a name of a competitor.
That's like Cheer Athletics opening a gym in Utah and calling it California Cheer.
This is also why I'm tempted to start a side business teaching all this.
That's like Cheer Athletics opening a gym in Utah and calling it California Cheer.
This is also why I'm tempted to start a side business teaching all this.
- May 4, 2011
- 3,315
- 10,106
- Moderator
- #78
Hire me as your copy editor? ;)
- Dec 14, 2009
- 7,234
- 19,629
Done.
- Jan 5, 2011
- 5,960
- 21,288
I will say, while UA North has an excellent name for themselves, they've struggled to get their other locations to succeed. I cannot understand it, because their main is awesome. But since I've lived here I think they've opened and closed 2 or 3 UA South locations.
So maybe sticking a different name on it will help? (especially this particular different name)
Wish they'd used CCR's location though, because that was more convenient for ME, which is obviously important.
- Jan 20, 2010
- 5,666
- 9,254
- Moderator
- #81
I'll make your website!
- Dec 14, 2009
- 7,234
- 19,629
Excellent. I'll get into market research and target opportunities!
- Dec 14, 2009
- 1,960
- 5,349
With all of the missteps, bad pr announcements, etc taken by the industry the last few years, this might end up being a full time job. :)
Part of the issue with opening a gym in the south suburbs has been the fact that school cheerleading is HUGE in the area. Lockport, the 4 Lincolnway schools, Providence, Marist, Sandburg, Joliet West etc, etc are all highly competitive, well respected programs. They have very little coaching turnover (and when there is a change it is a smooth transition...usually) so people know what they are getting. You also have to remember that cheering for one's school is also a huge deal in that area...Most of the football programs are outstanding so kids enjoy cheering for their school.
I think a gym would be better served to really develop their youth and junior level teams and market itself as a "feeder" program for all of these schools...then get those kids back in the gym on a partial season team after the HS season is over...A gym that marketed and built itself that way would make a KILLING in the south suburbs.
Mom2Cheergirls
Cheer Parent
- Mar 14, 2012
- 1,056
- 2,018
Which state as there is a Harrisburg in both the states they currently have gyms???
- Dec 14, 2009
- 7,234
- 19,629
One that I can do from the comfort of my own home leaving time for acting pursuits?!? SOLD.
- Nov 18, 2010
- 2,461
- 3,157
PA. On the other side of the river from where the Mechanicsburg gym is.
Sent from my iPhone using Tapatalk
mybabywantstotumble
Cheer Parent
- May 21, 2011
- 1,474
- 3,421
I don't understand CT opening a location so close to their other PA one, especially when the PA location has been struggling the past few years.
- Dec 14, 2009
- 628
- 1,803
Maybe they are merging with a gym, or moving their Mechanicsburg gym to Harrisburg? Who knows actually, the original poster wasn't too clear
They merged with Puma Allstars. However they are opening a new gym somewhere in Harrisburg. This will be seperate from the Mechanicsburg location.
Introduce Yourself!
Tell us about you!
Cheer Competition Fight / Evacuation In Dallas
Youth sports gone crazy… this is just too bad…
Cali Cheer Show (Episode 18)
Who watches Cali Cheer Show?
🎥 Another Bring It On? Gabrielle Union Teases Possibility!
What do you think?
Similar threads
