Of course you're paying some for the name (just like GK) but you're also paying for quality and ease. A varsity uniform will last as long as you want it to last, proof of that is all the schools that still wear their uniforms from 2001. Our uniforms from 2008 still look new. As a school I can also go back and reorder a uniform from years ago. Not in the catalog anymore? No problem, they'll still match it. That is a huge benefit. If I'm a coach that needs one or two of an old uniform, with other companies I'm now going to have to pay for 20 new uniforms as well because we can't get it anymore. I would say the single biggest thing with varsity is the ease. The rep comes, sizes the girls, keeps track of sizes, enters the orders, handles the payment and the items show up. For many schools they are a one stop shop. If you need practice wear, game day outfits, uniforms, warm-ups, hoodies, poms, accessories, whatever, there isn't much they don't offer. When you're a school coach and have to do separate paperwork for each order, along with approvals, the ease is worth it. It may cost extra, but the headache saved is worth every penny. Just some insight on why a lot of coaches and schools use varsity regardless of extra expense.