Oh - I absolutely don't disagree. And if we are being honest, kudos to USASF, Varsity, and all the others involved. Great business model. Target the families that can pay, make it competitive, make it flashy (throwing around words such as "National Champion, World Champion, Etc.) gift the athletes rings and jackets, and make them desirable.. Boom, perfect storm. You have these kids that "want it all" and you have the parents that are prepared to do anything for their kids to do so.
Like I said, we have all bought into it (or our hard working parents have), Contributed to it & promoted it ("cheerlebrities", etc).
But, like someone already said above, these governing bodies continue to sell the experience as a "push", "Dream", "climb", "Trust the Process", whatever.... and we buy it. We feed it....
and then we complain when they add divisions... or change rules.. to ultimately benefit their bottom line.
I've loved cheerleading since my first competition, still do, years into my retirement. But I recognize the business that it is and move forward. I don't know - maybe that it's just me and because I am now an outsider looking in.