Just to add some food for thought but, does anyone think that individual videos may have had a hand in escalating this "cheerlebrity craze?" I'm not specifically calling out 2x2 because I like Jay. I think what started out as documenting your child's season morphed into something completely different and had unintended consequences. Maybe that falls on the parents for not keeping a lid on the amount of videos or wanting it for general public viewing (I overheard several parents complain (years ago) that "Jay gave me a CD! Why didn't he put it on Youtube?"
Once again, I am NOT saying this is 2x2's fault. (His are the best IMO. Not creepy, stalkerish, or self-promoting.)