I think it should be mentioned that, from what I've read, the product that CEA will be selling in Charlotte will be different than what is currently offered in the area. I'm not saying that the quality of the product will be different, necessarily, but it appears that the product, itself, will be different. To wit:
The program in Charlotte is a whole new concept for CEA. Very different from what we have done in the past with "satellite" gyms. Charlotte will the be the first city to host "Cheer Extreme Select" ... an "all in" concept that encourages families who make allstar cheerleading their absolute number one priority and agree from the start to travel, commit, and accelerate skills all season. Location, tryout info and details will be announced in the am :)
I may be interpreting this wrong, but it seems to me that CEA could leverage a couple of things to bring a different product to the all star arena. First, that the brand views the use of crossovers in a different way than many others in the industry (more as intensive training tools for athletes to advance by being on multiple teams at once, than, as many in the cheer world see them: as spots to be filled sparingly, with "excessive" use of crossovers, though legal in most instances, being frowned upon as almost cheating). Second, because CEA has multiple locations, an athlete might be able to take tumbling and do conditioning at one location and only travel once a week for team practices, thus cutting down on amount of time needed to commute while retaining the ability to be on the brand's best-of-the-best teams. I'm totally guessing at this, by the way, but it makes sense to me. If that's the case - if CEA is truly offering something different than what is currently offered in the area, who cares whether the location is in close proximity to another company? It is like a sushi restaurant opening on the same corner as a steak house - the customers for each, though they all want to eat good food, are likely not the same, and each restaurant caters to a particular customer. If you do steak, do steak well, and be proud of it, and market your steak to steak lovers, and you will succeed.
I think it is easy to dismiss what someone else is doing as unethical when it is, simply, something that we would not choose to do. I applaud those of you with a fierce sense of loyalty to your brands - that loyalty is part of what makes all star cheer great. At the same time... I guess, not being from the area, I just don't "get" all the animosity.