I think this could be a fun thing! We always liked going to Jam Live because it was a little different than the rest of the cookie-cutter comps, quick scoring, red carpet, etc.
As for Paula's experience, this woman cheered and danced at a time when all-star didn't even exist. So before you find fault with the fact that she didn't compete in "our" sport, and how dare she try to be involved, remember that the biggest industry names never competed all-star either.
The only negative that I see is having her actual name attached to the name of the comp. It's tacky and doesn't lend a bit of credibility.
But if there is an open bar for parents, you'll know where to find me.