BlueCat
Roses are red, cats are blue
- Dec 14, 2009
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Blue cat is the CA pro shop entirely run by Rebel now? Is there a phone number for them? I was told there wasn’t one but one of the email blasts said the customer service team was “experiencing a high volume of calls and emails.” It’s been very frustrasting purchasing from them.
I not 100% positive of the phone number, but I think it is 469-518-1422. The email is orders@cheerathleticsproshop.com
Rebel is taking over operation of our online pro shop and showrooms. There have certainly been some hiccups as we make the transition - with response time being the main one. Honestly, we both significantly underestimated the number of man-hours it took to move everything over and get it set up. Rebel (and CA) are aware and are working to improve that. I am confident that it will soon be far better than it ever would have been with us running it.
Retail/warehouse/shipping/inventory/sales/etc. is dramatically harder than people give it credit for. We tried for years, and were never very good at it on our own. (Probably pretty good on a "cheer gym" scale, but not on a "retail industry" scale) The whole retail concept has so many unforeseen traps and pitfalls that we were never able to effectively overcome. While we would theoretically make money on the sale of a shirt (or bow, etc), by the time you paid for someone to research/design/order the product, take delivery, inventory, ship to gym, and pay someone to sort, display, run the register, and then had random sizes left over that you couldn't even sell for what they cost to make, you would end up with hardly anything left. (and pay for a point-of-sale system, pay someone to handle each state/region sales tax reports, etc.) We got a ton of stress and complaints, a ton of headaches, and surprisingly little profit at the end of the day. Worst of all, it took away from the amount of time and energy we could spend on teams/classes/etc.
Retail and distribution are a far better match to Rebel's DNA than ours. We are absolutely world-class at coaching and the cheer experience. They are world-class at retail/apparel design and production. Having them take over the operation of our pro shops will free us up to focus on cheer. Yes, we are still working out a few kinks in the process and flow, but I think it will be no time before our whole pro shop experience will be DRAMATICALLY better than it ever was before. My assumption is that once both sides feel it is running smoothly, they will begin to do the same for other gyms as well.
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