Oh trust me, I get it---even the Like A Girl campaign has enough to make me see red. But the average consumer got nailed with those commercials through social media, social media made it a thing and now the media has a thing
I don't really disagree with you on any point and I don't get the curl movement either given that I have dead straight hair and I've wanted curls my entire life because my hair is boring. But I'm just giving a perspective from people who are outsiders---I actually got a call today from a family member because they saw this news article and wanted to know if it effected my kid---as if we cheer at WE (we don't, we aren't even in the same state) and her hair is also dead straight. What I'm seeing on the comments and those sharing it are the cheer parents get it and calling the mom out, while everyone else is anti-WE. The point of news, nowadays, is to get hits and shares and comments and like---this article fulfilled all of that so for ABC to run it just makes sense.