Varsity is tops in: uniform sales, camps, competitions. They have bought up tons of competition companies. Why did they sell out to them? Because of the "if you can't beat em, join em" mentality. Varsity was pushing in on their business (holding events in a nearby town the same weekend, or the weekend before/after their event in the same town). Varsity has a much bigger wallet to work with, so they could offer a higher quality competition for less money, so they were taking all the teams from these events. After a while of this (a few years) they offered to buy out the company, and many agreed-some right way, some it took a few years. There are only a few big competition/camp companies that aren't in the "Varsity Family"...which is run by the guy who says "cheerleading isn't a sport".