Cheerleading lacks a real governing body that is independent and exists first and foremost for the good of the sport rather than profit. Other sports are run by actual governing bodies- USA Swimming, USA Track & Field, USA Gymnastics. USAG exists first and foremost to keep the sport of gymnastics in the US going- like, they’re not trying to get people to buy leotards, or sign up for camps, or Stay to Play, or have 1000 different competitions under 100 different event producers. I feel like they’re about GYMNASTICS. And cheerleading doesn’t have that. That’s why the monopolistic feel of Varsity is particularly worrisome. The overall concept of having all cheerleading competitions governed by one organization is a good one, but they should be run by something called USA Cheerleading, not a company trying first and foremost to sell uniforms and make money.