- Dec 4, 2009
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Question...what if the best thing for cheer is bad for this year's bottom dollar, but return on investment in a year or two makes it worth it? What's more important, growth of the industry (potentially adding to the investment in the future) or this years bottom line?
Ummm, depends on your outlook on things and projections. I am making up numbers, but, let us say that Varsity makes about 40% of the dollar volume in the cheer industry. If the cheer industry makes $100 Million a year ( I think that is quite low, but round numbers are easier to discuss) then Varsity makes about $40 million a year (gross). If the industry, through relinquishing control by Varsity, is expected to grow to $400 million than Varsity would only have to control 10%+ to make more than this year. But if to get the growth up to $400 million Varsity had to control less than 10%, even if it was amazing for cheer, that would be hard to sell to business men. An extremely rich benefactor who doesn't care about the bottom line would be amazing at this moment.