Technology can be used very inexpensively to enhance online experiences, if you have the right person in place.
King,
Take a look at this link and see the decline in visitors:
http://www.alexa.com/siteinfo/varsity.com# - it shows it went up 43% over 3 months and then declined 10% in the last month.
I don't know how it may relate, or if at all. I also do not have the link for where the videos are, and that fluctuation in visitors may not be measured on Alexa or elsewhere, except within Varsity's own traffic stats. Either way, I am not giving them any more money than I have to. I have a HUGE issue with them.