Because saying "well Suzie *likes* wearing all that makeup and doing her hair, so why can't we just let her do it" is overly simplistic. I don't get a choice. I'm told I have to wear red lips and a heavy smoky eye. That I need to curl and tease my hair, the bigger the better. That it's okay to be pale at competitions in New England because it's winter, but I better get a tan for Worlds. I don't like doing any of those things, I never wear heavy makeup (red lips on me are just awful) or curl my hair, but now they've become the norm and part of the uniform.