Its just another way TG is redefining the Cheer industry. I Love the Boots, specially when the flyers pull their Bows. SOOOOO HOT!! Maybe the reason why people are not taking a liking to them is because they are anything but 'traditional'. The uniforms only enhance their performance, IMO, which gives a bit more drama to their routine. Look at the outfits worn by musical artists, or other theatrical performers. Didn't TG say during their NCA interview they draw some of their inspiration for their pyramids from Cirque de Sole?
IMO, you can either follow the standards, or set the standards. TG has never been one to just "follow along"