Come on people...do you really expect them to be like "Ho hum we are a new gym...maybe we'll make it maybe we won't but come one down and see us...we guess..."
Seems to me there is a lot of assumption going on about who is going there and why. A new gym is going to attract anyone who has been driving a long distance or feel like they could have a better shot at moving up. Unhappiness with team placement is the #1 reason why parents move their kids. If they feel like Susie has a better chance at being a flyer or on a Worlds team they are going to take it. AND a lot of those parents are going to do whatever they can to make their NEW gym as successful as possible to thumb their noses at their old gym. Even if it means making their new gym look bad in the process.
The only thing that has happened is a coach left GA and is now a program director (happens all the time), and two "cheerlebrities" have found that other things may be more fun in life than cheer (gasp). I read the GA tweets and found them to be more damaging than anything that Trinity has posted, they are just trying to talk themselves up to get people in the door.